You have published your book and you need to get the word out. Don’t expect your friends’ purchases to put you on the best sellers list. Between social media channels, work and social organization, most people know (or virtually know) at least 100 people. Asking your friends to help you promote your book is a very easy step in book marketing, but so many authors forget to do it! Good friends will support you in all of your positive endeavors, but they may not know what to do to support your book marketing efforts. So I compiled a list that you can forward to them to make things easier. Happy marketing!
Place your online book retailer link on your social media pages such as Facebook®, Linkedin®, Twitter®, etc. Encourage your friends to share the link with their friends and followers. On facebook, this can be done easily by having your friends click the “Share” button on facebook to place the book retailer link on their wall. With Twitter, simply have your friends retweet your book announcements.
Create a hashtag for your book by putting #yourbooktitlehere and have your friends to use the hash tag when tweeting about your book.
Encourage your friends to order your book at their local bookstore chain or request the book at their local library. When requests come in for a particular book, the bookstores and libraries tend to take notice and begin to stock your book or you may receive a request for book submission form.
Ask your friends to call the Events Manager at their local book store and request you to speak at the bookstore.
If your friends belong to any social groups (i.e. book clubs, religious organizations, fraternities or sororities or civic associations) have them request you as a speaker.
Ask your friends to host a book event at their home or office.
If your friends have a blog or website, have them interview you on their blog or website. You can also create a contest for their readers and give away free copies of your book.